Table of Contents
Overview
Creative teams and performance marketers face a persistent challenge: the blank page problem. When tasked with developing new advertising campaigns, the traditional approach involves manual scrolling through social feeds, scattered screenshots saved in disorganized folders, and broken links to ads that disappeared when campaigns ended. Magic Mango addresses this workflow inefficiency by transforming chaotic ad research into a structured, collaborative AI workspace. The platform automatically tracks competitors’ active ads, organizes findings into shared team boards, and leverages AI to reverse-engineer successful creative strategies, moving teams from guesswork to data-driven decision-making.
Key Features
Automatic Brand Ad Tracking: Magic Mango continuously monitors ads from any brand you specify, ingesting them directly from Facebook Ads Library and other sources. By pasting an Ads Library link, the platform automatically captures all active ads from that brand and updates them every three days, ensuring your team never misses competitive creative developments.
Permanent Ad Storage: Unlike native ad libraries where ads disappear when campaigns pause or accounts change, Magic Mango preserves every captured creative permanently. This creates a searchable, enduring reference library that remains accessible even after the original ads stop running.
Collaborative Team Boards: Move beyond scattered folders and Slack threads with shared organizational boards and sub-boards. Teams can curate discoveries into project-specific collections, add annotations, assign tasks, and maintain centralized inspiration hubs that keep everyone aligned on creative strategy.
AI-Powered Creative Analysis: Drag any saved ad into the AI chat interface to instantly extract comprehensive insights. The AI transcribes complete video scripts, identifies hooks and pacing elements, analyzes visual components, describes structural frameworks, and decodes the narrative DNA behind high-performing creatives.
Advanced Filtering and Search: Locate specific creative references quickly through precise filtering by ad duration, platform, engagement metrics, format type, or custom tags. Natural language search capabilities let you find relevant examples using descriptive text rather than perfect keyword matches.
High-Resolution Asset Downloads: Access full-quality versions of competitor ad creatives for use in presentations, mockups, or detailed analysis, eliminating the quality loss that comes from taking screenshots.
Landing Page Capture: Automatically save desktop and mobile screenshots of landing pages associated with ads, providing complete visibility into the full conversion funnel beyond just the creative itself.
How It Works
Magic Mango streamlines the entire competitive creative intelligence workflow. Begin by pasting Facebook Ads Library links for brands you want to monitor, which initiates automatic tracking of their advertising activity. The platform continuously ingests their active ads and updates your library every three days, building a growing collection without manual effort. As ads accumulate, organize them into themed boards based on campaigns, creative approaches, product categories, or any taxonomy that suits your team’s workflow. Use drag-and-drop functionality to group related creatives and add contextual notes. When you need deeper understanding, simply drag an ad from your collection into the AI chat interface and ask targeted questions. The AI responds with detailed breakdowns of scripts, visual elements, hooks, messaging strategies, and structural patterns. Share boards with team members or clients through simple links, enabling collaborative review even for people without Magic Mango accounts. This centralized, AI-enhanced approach replaces fragmented manual research with a systematic, knowledge-building process.
Use Cases
Magic Mango serves diverse applications across the creative workflow:
Competitive Intelligence Monitoring: Maintain continuous awareness of competitor advertising strategies, messaging evolution, visual approaches, and campaign tactics. Track which creative directions competitors invest in over time and identify patterns in their highest-performing content.
Creative Hook Research: Analyze successful ads to identify which opening hooks capture attention, what emotional triggers drive engagement, and which messaging frameworks resonate with target audiences. Extract proven patterns to inform your own creative development.
Campaign Ideation and Brainstorming: Use the organized library as a launchpad for team brainstorming sessions. Present curated examples of effective approaches, discuss why certain tactics work, and adapt proven strategies to your brand’s unique context.
Client Presentation and Approval: Share board links with clients to present creative concepts, show market context for strategic recommendations, and gather feedback on proposed directions without requiring them to access your full workspace.
Agency Portfolio Building: Preserve examples of your own best work alongside competitive benchmarks, creating visual case studies and reference materials for pitches, onboarding, and training.
Market Trend Analysis: Identify emerging creative trends by analyzing patterns across multiple brands in your industry, spotting format innovations, messaging shifts, or visual styles gaining traction before they become saturated.
Pros \& Cons
Advantages
Eliminates Screenshot Chaos: Replaces disorganized desktop folders, lost Pinterest boards, and broken bookmark links with a centralized, searchable, permanently accessible library accessible to your entire team.
Dramatically Accelerates Research: Automatic tracking and AI-powered analysis reduce time spent on competitive creative research from hours to minutes, allowing teams to spend more time creating and less time hunting for inspiration.
Provides Actionable Strategic Insights: Moves beyond surface-level observation to deep structural understanding of why ads work, extracting concrete learnings about hooks, pacing, messaging, and formats that can be directly applied to campaign development.
Enhances Team Collaboration: Shared workspaces align creative vision across teams, reduce miscommunication, and create institutional knowledge that persists even as team members change.
Preserves Short-Lived Content: Captures ads that might run for only days or weeks, building historical archives of competitive activity that would otherwise be impossible to reconstruct.
Disadvantages
Narrow Focus on Ad Creatives: The platform specializes in advertising creative analysis rather than broader competitive intelligence. Teams needing comprehensive market analytics, traffic data, or performance metrics may require supplementary tools.
Limited to Specific Ad Platforms: Primary focus on Facebook Ads Library means coverage may be incomplete for brands heavily invested in TikTok, Google Display, LinkedIn, YouTube, or emerging platforms, though expansion is ongoing.
Requires Active Curation: While tracking is automatic, extracting maximum value requires deliberate organization, board creation, and strategic tagging to build a truly useful reference system rather than just an unorganized collection.
Best Suited for Creative-Focused Teams: Product teams outside marketing and advertising, or those prioritizing technical features over creative strategy, may find limited applicability compared to creative departments and agencies.
How Does It Compare?
Magic Mango competes in the ad intelligence and creative inspiration space with several distinct categories of tools:
Comprehensive Ad Spy Platforms
AdSpy: Provides extensive database coverage of Facebook and Instagram ads with advanced filtering by country, language, engagement, ad position, and device. AdSpy emphasizes performance metrics like estimated engagement and how long ads have been running, positioning itself for media buyers seeking proven winners based on longevity and presumed success. Magic Mango differentiates through AI-powered creative analysis and collaborative workspace features, focusing less on performance speculation and more on understanding creative structure.
BigSpy: Offers free-tier access to ads across Facebook, Instagram, Twitter, YouTube, Pinterest, and Yahoo with basic filtering and download capabilities. BigSpy casts a wide net across platforms, making it valuable for broad competitive monitoring. Magic Mango provides deeper analytical capabilities through AI script extraction and structural breakdown, plus superior organization through collaborative boards rather than individual searching.
AdClarity (by Semrush): Enterprise-level platform focusing on display advertising and programmatic campaigns across premium publishers, providing advertiser spend estimation, budget analysis, and audience overlap insights. AdClarity serves large brands and agencies managing significant budgets who need comprehensive market intelligence. Magic Mango targets creative teams needing inspiration and structural analysis rather than spend visibility.
Creative Swipe File Tools
Foreplay: The largest competitor in creative swipe file space, serving over 30,000 users including Lululemon and Paramount Pictures. Foreplay provides browser extensions for saving ads from Facebook, TikTok, Instagram Organic, and LinkedIn Ad Library with automatic Instagram DM-to-save functionality. The platform emphasizes board organization, client sharing, competitive tracking with ad lifespan monitoring, and landing page capture. Magic Mango offers similar core functionality but differentiates through its AI chat interface for deep creative analysis and script extraction, positioning AI-powered learning as central rather than supplementary.
Brandsearch Swipe Files: Part of broader ecommerce intelligence suite combining swipe file capabilities with product discovery and Shopify store tracking. Brandsearch integrates creative inspiration with business intelligence, allowing simultaneous monitoring of what competitors advertise and what products they sell. Magic Mango focuses exclusively on creative analysis depth rather than product-market fit intelligence.
Denote: Swipe file tool with organized workflow for viewing, saving, downloading, and sharing ad creatives with emphasis on competitor monitoring. Denote positions itself as straightforward swipe management without extensive AI analysis. Magic Mango’s AI capabilities provide educational value beyond collection.
Broader Competitive Intelligence Platforms
SEMrush: Comprehensive digital marketing platform offering ad intelligence alongside SEO, content marketing, and social media tools. SEMrush excels at paid and organic keyword research, backlink analysis, and cross-channel visibility but treats ads as one data source among many. Magic Mango specializes deeply in creative analysis rather than distributing focus across multiple marketing disciplines.
Similarweb: Market intelligence platform providing traffic analysis, audience insights, engagement metrics, and competitive benchmarking across websites and digital properties. Similarweb emphasizes quantitative performance data over creative qualitative analysis, serving strategic planning rather than creative development needs.
Key Differentiators
Magic Mango distinguishes itself through the combination of automatic brand tracking, permanent ad preservation, collaborative team workspaces, and AI-powered creative deconstruction in a single unified platform. While ad spy tools provide broader coverage and competitive intelligence platforms offer more comprehensive data, Magic Mango optimizes specifically for the creative team use case: finding inspiration, understanding why ads work structurally, and building institutional creative knowledge through organized, AI-analyzed libraries. The platform bridges the gap between simple swipe files and complex analytical tools, prioritizing creative learning over performance metrics.
Platform Availability and Pricing
Magic Mango launched on Product Hunt on November 20, 2025, alongside other notable products in a competitive launch day, demonstrating validation from the Product Hunt community for its approach to collaborative ad intelligence.
The platform operates as a web-based application accessible through modern browsers, with a Chrome extension available for seamless ad saving directly from Facebook Ad Library, TikTok Creative Center, and LinkedIn Ad Library.
Free Trial: Seven-day unrestricted trial providing full access to test ad ingestion, board organization, AI analysis features, and collaborative workflows before committing to a paid subscription.
Pricing Tiers: Subscription-based model with monthly pricing, though specific tier costs and feature allocations are customized based on team size and usage requirements. Enterprise options available for agencies managing multiple client workspaces.
The platform positions itself as a cost-effective alternative to stacking multiple tools, with marketing emphasizing savings of approximately \$150 per month compared to maintaining separate subscriptions for Foreplay and other creative intelligence platforms.
Final Thoughts
Magic Mango addresses a genuine pain point that creative and marketing teams experience daily: the frustration of disorganized ad research and the inability to systematically learn from competitive successes. By automating tracking, permanently preserving ads that would otherwise disappear, centralizing team knowledge, and applying AI to decode creative structures, the platform transforms ad research from a fragmented chore into a strategic capability.
The AI-powered analysis represents the platform’s strongest differentiator, moving beyond mere collection to provide educational value. Rather than just seeing what competitors do, teams can understand why creative approaches work through extracted scripts, identified hooks, and decoded patterns. This analytical depth supports genuine creative learning rather than superficial copying.
For performance marketing teams, creative agencies, and in-house advertising departments frustrated with scattered screenshots and lost inspiration, Magic Mango offers meaningful workflow improvements. The collaborative features particularly benefit agencies managing multiple client projects and larger teams needing shared creative alignment. The platform works best for teams who view competitor research as an ongoing strategic investment rather than an occasional tactical exercise.
The specialized focus on ad creative analysis means Magic Mango complements rather than replaces broader competitive intelligence tools. Teams needing traffic analytics, keyword research, or comprehensive market data will still require additional platforms. However, for the specific use case of creative intelligence and inspiration management, the focused approach delivers depth that generalist tools cannot match.
The seven-day trial provides low-risk opportunity to evaluate whether the platform’s organizational structure, AI analysis quality, and collaborative features align with your team’s workflow. For creative teams currently struggling with the blank page problem or wasting hours on manual competitor research, exploring Magic Mango represents a worthwhile investment in systematic creative intelligence.