Table of Contents
Overview
Blogg.so 2.0 is a relaunch of the AI-powered blogging platform emphasizing complete automation of blog creation, publication, and maintenance enabling non-technical creators publishing consistent, SEO-optimized content without manual writing. Rather than requiring users learning blogging platforms (WordPress, Medium) or hiring writers, Blogg.so removes every friction point: AI generates content matching your brand voice, automatically creates unique images for each post, optimizes for SEO automatically, and publishes on user-defined schedules without intervention. The platform specifically targets small business owners, solopreneurs, and indie makers lacking content creation bandwidth seeking passive blog growth.
The 2.0 relaunch announced December 2025 emphasizes three major improvements: enhanced AI writing producing more polished, brand-aligned content; integration with Nano Banana Pro image generation (Google Gemini 3 Pro’s image model) creating higher-quality, on-brand visuals; and expanded customization (layouts, color themes, domain options) enabling professional appearance despite complete automation. Available through freemium model (1 post/week free, \$5/month Starter with weekly scheduling, \$15/month Premium enabling daily posting and custom domains), Blogg.so targets creators prioritizing hands-off automation over maximum control.
Key Features
Fully Automated AI Post Writing: Users describe topics and keywords; AI researches, outlines, and writes complete articles matching specified tone and brand voice. Writers can preview and customize before publishing or enable complete auto-publication.
Inline AI Images with Nano Banana Pro: Every post includes AI-generated unique images from Nano Banana Pro—Google’s latest image generation model built on Gemini 3 Pro. Images generated specifically for article content rather than generic stock photos providing superior relevance and brand consistency.
Automated Scheduling (“Set \& Forget”): Configure publishing frequency (daily, weekly, bi-weekly, monthly) and AI publishes automatically on schedule maintaining active blog presence without manual intervention.
Custom Domains \& Themes: Connect custom domains (yourcompany.com/blog) or use free blogg.so subdomain. Choose from multiple layout themes and customize colors for branded appearance.
Built-In Hosting \& SEO: Complete SEO optimization built-in—JSON-LD schema markup, XML sitemaps, RSS feeds, Open Graph cards, Twitter cards, canonical URLs, mobile-first design, Core Web Vitals optimization. Sub-second load times via static generation and edge caching.
Brand Voice Learning: AI learns from user feedback and customizations adapting tone and style over time ensuring published content maintains consistent brand voice rather than generic AI feel.
Multiple Author Profiles: Support multiple blog authors with distinct profiles and email notifications when posts publish.
Email Alerts and RSS Feeds: Auto-generated RSS feeds and email notifications keeping audiences updated on new posts.
Advanced SEO and Meta Controls: Premium tier includes granular SEO configuration enabling meta tag customization, keyword targeting, and search optimization beyond automatic defaults.
Branding Removal: Premium users remove blogg.so footer branding enabling fully white-label blog appearance.
How It Works
Sign up and describe blog topic/niche. Configure brand voice, tone, and style preferences. Select publishing schedule (weekly, daily, etc.). AI automatically researches topics, generates outlines, writes posts matching your voice, creates unique images via Nano Banana Pro, optimizes for SEO, and publishes to your domain on schedule. Users receive email notifications of published posts and can review/customize before publishing if preferred.
Use Cases
Small Business Marketing Blogs: Local businesses, consultants, and service providers maintain professional blogs demonstrating expertise without hiring content teams or spending hours writing.
SEO Content Strategy: Agencies running “content farms” publishing high-volume SEO-optimized blogs to drive organic traffic without resource constraints of manual content creation.
Startup “News” Sections: Early-stage companies maintaining active blog presence updating investors and customers on product/company news while focusing engineering resources on product development.
Passive Authority Building: Solo entrepreneurs building personal brands and thought leadership blogs automatically publishing consistent content establishing expertise over time.
Content Marketing Automation: B2B SaaS companies automating technical blog publishing maintaining audience engagement without dedicating marketer time.
Pros \& Cons
Advantages
Extremely Low Effort: Hands-off operation after configuration enables business owners maintaining active blogs without writing, editing, or publishing labor.
Complete Solution: Handles hosting, domain management, SEO optimization, image generation, scheduling—eliminating need for multiple tools or technical expertise.
Consistency Maintained: Automatic scheduling prevents blog decay common when manual writing required. Sites stay active and fresh signaling to search engines regular updates.
Cost-Effective: Premium pricing (\$15/month) dramatically cheaper than hiring writers (\$500-5000/month) or agencies enabling small businesses maintaining professional blogs.
SEO-Focused: Built-in optimization and regular publishing contribute to organic search visibility without requiring SEO expertise.
Disadvantages
Lack of Deep Human Insight: AI content covers topics generically without proprietary knowledge, personal experience, or unique perspective generating deeper reader value. Content risks being surface-level compared to expert-written material.
Generic “AI Feel”: Even with brand voice customization, readers experienced with AI content identify generic patterns, repetitive structures, and lack of originality. Customization helps but doesn’t eliminate inherent AI limitations.
SEO Value Debated: SEO community divided on AI-generated content ranking potential. Google’s public stance suggests AI content faces disadvantage versus human-written alternatives when quality is equivalent, though pure-AI sites have demonstrated ranking success through volume.
Limited Differentiation: Competitors also generate content automatically potentially creating indistinguishable blogs across niche. SEO advantages diminish as competition from other AI blogs increases.
Content Accuracy Risks: AI occasionally generates factually incorrect information, outdated examples, or misleading statements. Publishing without expert review risks brand damage from misinformation.
Image Quality Variability: Nano Banana Pro quality strong but occasionally produces inconsistent results requiring manual intervention or deletion undermining “set and forget” promise.
No Editorial Control: Complete automation makes hands-off operation possible but eliminates quality gates. Low-quality AI drift could harm brand if not monitored.
How Does It Compare?
Blogg.so 2.0 vs Medium
Medium is social publishing platform emphasizing community, built-in audience discovery, and monetization through Partner Program providing 100M+ monthly readers and direct earning potential.
Automation:
- Blogg.so: Complete AI automation of content creation and publishing
- Medium: Manual writing required; no automation
Audience:
- Blogg.so: SEO-driven organic search discovery
- Medium: Built-in community and algorithm-driven discovery to 100M readers
Monetization:
- Blogg.so: Ad-free; drives traffic to your business
- Medium: Partner Program sharing revenue with writers
Customization:
- Blogg.so: Extensive customization (themes, colors, domains)
- Medium: Limited customization; focus on consistent platform experience
Control:
- Blogg.so: Complete control over content and publishing
- Medium: Platform moderation and algorithm control
Target User:
- Blogg.so: Business owners needing marketing blogs
- Medium: Writers and journalists monetizing content
When to Choose Blogg.so: For business marketing blogs and SEO-driven automation.
When to Choose Medium: For writers seeking built-in audience and earning potential.
Blogg.so 2.0 vs WordPress + AI Plugins
WordPress is self-hosted blogging platform with AI plugins (AI Workflow Automation, WP Codeium) adding content generation, automation, and workflow capabilities.
Hosting:
- Blogg.so: Hosted platform; included in pricing
- WordPress: Self-hosted; requires separate hosting (\$5-300+/month)
Technical Expertise:
- Blogg.so: No coding required
- WordPress: Moderate technical knowledge needed for plugins and hosting
Customization:
- Blogg.so: Theme-based; limited deep customization
- WordPress: Unlimited customization through plugins and code
AI Integration:
- Blogg.so: AI native; core platform feature
- WordPress: AI bolted-on through plugins; fragmented experience
Cost:
- Blogg.so: \$5-15/month
- WordPress: \$50-300+ including hosting, plugins, themes
Control and Ownership:
- Blogg.so: Full content ownership; hosted on their servers
- WordPress: Full ownership and control; self-hosted
Maintenance:
- Blogg.so: Platform-handled updates and maintenance
- WordPress: User responsible for updates and security
When to Choose Blogg.so: For non-technical users prioritizing automation and simplicity.
When to Choose WordPress: For developers wanting maximum control and customization.
Blogg.so 2.0 vs Wix
Wix is website builder with integrated AI tools providing drag-and-drop site creation, ecommerce, blogs, and built-in SEO.
Focus:
- Blogg.so: Blog-specific automation
- Wix: Complete website builder with blog as component
AI Capabilities:
- Blogg.so: Advanced blog content generation
- Wix: General AI writing assistant; less specialized
Blog Automation:
- Blogg.so: Complete content automation
- Wix: Manual blog writing required
Ecommerce:
- Blogg.so: Not available
- Wix: Full ecommerce capabilities
Design:
- Blogg.so: Blog-focused templates
- Wix: Extensive general website design templates
Price:
- Blogg.so: \$5-15/month
- Wix: \$14-36+/month for comparable plans
When to Choose Blogg.so: For blog-specific automation and content generation.
When to Choose Wix: For complete website building including ecommerce and pages.
Blogg.so 2.0 vs Jasper
Jasper is enterprise AI content platform providing marketing automation, content workflows, and multi-channel publishing for large marketing teams.
Scope:
- Blogg.so: Blog-specific automation
- Jasper: Cross-channel marketing content generation
User Type:
- Blogg.so: Solo creators and small businesses
- Jasper: Marketing teams and enterprises
Publishing:
- Blogg.so: Blog publishing only
- Jasper: Multi-channel (email, social, ads, blogs)
Price:
- Blogg.so: \$5-15/month
- Jasper: \$100+ for professional plans
Automation:
- Blogg.so: Complete end-to-end automation
- Jasper: Assisted creation and workflow automation
When to Choose Blogg.so: For simple blog automation at budget pricing.
When to Choose Jasper: For enterprise marketing teams and multi-channel content.
Blogg.so 2.0 vs Copy.ai
Copy.ai is AI writing platform providing templates for various content types (ads, emails, blogs, social media) with brand voice customization.
Content Types:
- Blogg.so: Blog posts only
- Copy.ai: Diverse content types (ads, emails, social, blogs)
Automation:
- Blogg.so: Complete scheduling and publishing automation
- Copy.ai: Content generation without publishing automation
Publishing:
- Blogg.so: Direct blog publishing
- Copy.ai: Content export for manual publishing
Use Case:
- Blogg.so: Hands-off blog maintenance
- Copy.ai: Assisted content creation across channels
When to Choose Blogg.so: For automated blog publishing only.
When to Choose Copy.ai: For diverse content types and manual control.
Final Thoughts
Blogg.so 2.0 represents compelling solution addressing real problem: content creation as persistent drain on small business resources. The combination of complete automation (research, writing, image generation, SEO optimization, scheduling, publishing) compressed into \$15/month addresses genuine market need—business owners lacking content creation capacity can maintain professional blogs.
The December 2025 relaunch emphasizing improved AI writing, Nano Banana Pro image integration, and expanded customization options reflects iteration toward increasingly polished automation. The emphasis on brand voice learning and customization addresses primary AI content criticism—generic AI feel—through personalization.
However, SEO value debate remains legitimate. While AI content can rank, pure-AI sites face potential disadvantage versus human-written alternatives. Content accuracy risks require monitoring. The tradeoff between hands-off automation and content quality remains permanent tension—users save effort accepting lower uniqueness and insight depth compared to expert-written content.
For solopreneurs, small business owners, and makers recognizing blog content as marketing asset but lacking writing capacity or budget, Blogg.so 2.0 provides compelling “set and forget” infrastructure transforming blog from time sink into passive asset. The complete solution (hosting, SEO, images, scheduling, publishing) eliminates context switching between tools.
For organizations requiring unique expertise-driven content, editorial control, or content accuracy assurance, Blogg.so less appropriate despite convenience. The positioning distinctly targets businesses prioritizing consistent presence and organic discovery over content depth—accepting adequate AI-generated content as better than no content versus superior human-written alternatives.