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Obello
Obello is an AI-powered design platform built specifically for marketing and creative teams that need to scale content production without sacrificing brand integrity. Unlike general-purpose design tools, Obello focuses on “Brand Consistency at Scale” using its proprietary Generative Layout Assistant Model (GLAM). This allows teams to instantly generate thousands of on-brand variations for social media, ads, and localization, ensuring that every asset adheres to strict design guidelines automatically.
Key Features
- Generative Layout Assistant Model (GLAM): A proprietary AI engine that doesn’t just resize images but intelligently re-layouts content to fit any aspect ratio while maintaining visual hierarchy.
- Brand Guardrails: Users upload fonts, colors, and logos once; the AI ensures no output ever violates these brand rules.
- Adaptive Resizing: Instantly convert a single master design into formats for Instagram Stories, LinkedIn banners, and display ads with one click.
- Collaborative Workspace: Shared libraries and approval workflows designed for marketing teams to self-serve without bottlenecking designers.
- AI Image-to-Video: Built-in tools to animate static assets for higher engagement on social platforms.
Use Cases
- Social Media Scaling: Turning one key visual into a month’s worth of content across all platforms.
- Digital Ad Campaigns: rapidly generating A/B test variants for paid media (Google Ads, Meta Ads) with different copy and layouts.
- Localization: Adapting campaign materials for different regions while keeping the core visual identity intact.
- Email Marketing: Designing responsive email headers and assets that fit perfectly within newsletter templates.
Pros & Cons
- Pros:
- Strict Brand Control: Prevents the “off-brand” chaos often seen with general generative AI tools.
- Efficiency: Drastically reduces the manual grunt work of resizing and reformatting assets.
- Proprietary AI: GLAM provides better layout adaptation than standard “smart crop” tools found in competitors.
- Cons:
- Cost: Significantly more expensive than basic consumer tools ($50/user/mo), targeting professional teams.
- Creative Limits: Excellent for layout adaptation but offers less freeform artistic control than pixel-perfect tools like Photoshop.
How Does It Compare?
Obello sits in the professional “Brand AI” category, distinct from consumer design tools.
- vs. Canva / Adobe Express:
- Canva & Adobe are broad, template-based tools for everyone. They have “Magic Switch” resizing, but it often requires manual cleanup.
- Obello is built for automation. Its GLAM model handles the structural redesigning of assets more reliably for complex professional layouts, reducing the need for manual tweaking.
- vs. Typeface:
- Typeface is a direct enterprise competitor that focuses heavily on generating net new images and copy based on brand voice.
- Obello leans more into the layout and production side, excelling at taking existing assets and adapting them perfectly across formats rather than just generating raw imagery from prompts.
- vs. Kittl:
- Kittl is a “prosumer” design tool with a heavy focus on complex typography and vector manipulation for merchandise/print.
- Obello is a B2B productivity platform focused on digital marketing workflows and asset management rather than artistic creation.
Pricing
- Pro Plan: ~$50 per user/month. Includes unlimited workspaces, 1TB storage, and 400 AI credits/month.
- Enterprise Plan: ~$75 per user/month. Adds SSO, unlimited users/credits, and dedicated support.
Final Thoughts
Obello is the ideal solution for marketing teams that are “brand-conscious but resource-constrained.” It bridges the gap between hiring an expensive production agency and struggling with manual resizing in Canva. While the price point is higher than consumer tools, the ROI for teams running high-volume digital campaigns comes from reclaiming the hundreds of hours usually spent on repetitive design tasks.