Table of Contents
Overview
In the fast-paced world of digital advertising, ensuring your campaigns are compliant with regulations and accessible to everyone is paramount. Hawky.ai’s Ad Compliance Checker emerges as a vital tool, offering instant feedback on your digital ads to help you navigate the complex landscape of regulatory and accessibility standards. The tool was developed in 2024 by Hawky.ai, a Bengaluru-based company founded by experienced entrepreneurs to automate digital marketing compliance processes. Let’s dive into what makes this AI-powered checker a valuable asset for marketers and advertisers.
Key Features
Hawky.ai’s Ad Compliance Checker boasts a range of features designed to streamline the compliance process:
- Instant feedback on ad compliance: Get immediate insights into whether your ad meets required standards in just 3 seconds, saving time and resources.
- Supports image formats: Currently supports JPG, PNG, and GIF formats with a maximum file size of 10MB for comprehensive compliance checks of banner advertisements and static social media posts.
- Evaluates against multiple regulations: The tool assesses ads against frameworks like EAA 2025, ASCI, WCAG, and IRDAI, ensuring broad regulatory coverage across different jurisdictions and industries.
- Promotes inclusivity and accessibility: Helps create ads that are accessible to a wider audience, fostering inclusivity and adhering to accessibility guidelines, particularly important with the EAA 2025 enforcement since June 28, 2025.
- Free to use: The platform offers its compliance checking service completely free of charge.
How It Works
Using Hawky.ai’s Ad Compliance Checker is straightforward. Users simply upload their ad creatives in supported image formats (JPG, PNG, or GIF) to the Hawky.ai platform. The system then analyzes these assets against predefined compliance standards using AI-powered analysis. Following the analysis, the tool generates a detailed report outlining any issues and providing actionable suggestions for improvement. The entire process takes approximately 3 seconds and leverages AI to interpret guidelines and ensure relevance to various regulatory domains, making the process efficient and accurate.
Use Cases
Hawky.ai’s Ad Compliance Checker can be applied across various scenarios:
- Digital marketing agencies seeking regulatory approval: Ensure client ads meet all necessary requirements before launch, particularly important for EU market access following EAA 2025 enforcement.
- Financial institutions needing to comply with IRDAI and ASCI norms: Guarantee adherence to specific financial advertising regulations as outlined in updated IRDAI frameworks.
- Social media teams enhancing accessibility: Create inclusive social media campaigns that cater to diverse audiences and meet WCAG accessibility standards.
- Brand managers reviewing campaign compliance: Verify that all marketing materials align with brand guidelines and legal standards across multiple regulatory frameworks.
Pros \& Cons
Let’s weigh the advantages and disadvantages of using Hawky.ai’s Ad Compliance Checker.
Advantages
- Fast and automated compliance check: Provides results in just 3 seconds, significantly reducing manual review time.
- Broad regulatory coverage: Encompasses various frameworks like EAA 2025, ASCI, WCAG, and IRDAI, ensuring comprehensive compliance assessment.
- Easy-to-use interface: Simple drag-and-drop functionality makes it accessible to users with varying levels of technical expertise.
- Strong focus on accessibility: Promotes inclusivity in advertising, particularly important with recent EAA 2025 enforcement.
- Completely free: No cost barrier for accessing the compliance checking service.
Disadvantages
- Limited file format support: Currently only supports static image formats (JPG, PNG, GIF) rather than the broader range of video and multimedia content mentioned in marketing materials.
- May not catch highly nuanced legal interpretations: Requires occasional human oversight for complex regulatory scenarios.
- Relatively new platform: Founded in 2024, it has a smaller user base and track record compared to established alternatives.
- File size limitations: Maximum 10MB file size restriction may limit checking of high-resolution advertising materials.
How Does It Compare?
When comparing Hawky.ai to competitors, it’s clear where its strengths lie. Ziflow offers comprehensive creative review and proofing capabilities with advanced collaboration features, automated workflows, and enterprise-grade security, making it suitable for complex creative operations requiring extensive stakeholder involvement. However, Ziflow focuses primarily on general creative review rather than specific regulatory compliance checking. Adzooma concentrates on multi-channel digital marketing campaign management and optimization across Google, Facebook, and Microsoft advertising platforms, rather than regulatory compliance audits, making Hawky.ai a more specialized solution for compliance-specific needs. Hawky.ai distinguishes itself by offering AI-powered regulatory compliance checking specifically designed for advertising materials, with particular strength in accessibility and regulatory framework adherence.
Final Thoughts
Hawky.ai’s Ad Compliance Checker is a valuable tool for anyone involved in digital advertising, particularly given the recent enforcement of EAA 2025 accessibility requirements across the European Union. Its ability to provide instant feedback and evaluate against multiple regulations makes it a powerful asset for ensuring compliance and promoting inclusivity. While currently limited to static image formats and being a relatively new platform founded in 2024, it significantly streamlines the compliance process and helps advertisers create more responsible and effective campaigns. The tool’s free availability makes it accessible to businesses of all sizes seeking to navigate the increasingly complex regulatory landscape of digital advertising.