Table of Contents
Overview
Aesty is an AI-powered fashion assistant co-founded by Nadia Zueva and Andrei Rychkov and launched in June 2025 as a bootstrapped startup. By uploading a selfie, users can instantly visualize full outfits—mixing their existing wardrobe with shoppable pieces—eliminating guesswork and decision fatigue. Aesty emphasizes privacy-first practices: all photos are processed with end-to-end encryption, raw facial data is not stored, and user profiles are protected under GDPR and CCPA standards. Available today on iOS (iOS 17+), macOS (14+), and Apple Vision (visionOS), with Android support in development.
Key Features
- AI Outfit Try-On from Selfies: Upload a selfie and see complete, AI-generated outfits seamlessly overlaid on your image.
- Personal Styling with Owned Clothes: Digitize your existing wardrobe to discover fresh combinations and maximize your current collection.
- Integrated Shopping Interface: Browse and purchase recommended items from partner retailers directly within the app.
- Daily Fashion Drops: Receive curated outfit suggestions every day, keeping your style inspiration fresh.
- Seasonal Color Test: Identify your ideal seasonal color palette through AI-driven analysis.
- Outfit Scoring and Feedback: Rate and refine your ensembles with AI-powered style feedback.
- Mobile-First Experience: Optimized for on-the-go styling with an intuitive touch interface.
How It Works
- Create an account and capture or upload a selfie.
- Aesty’s AI analyzes body shape, color type, and style preferences.
- The app generates full-body outfit visuals, combining items from your digital wardrobe and shoppable collections.
- Based on your interactions and trend data, Aesty continuously refines recommendations to match your evolving taste—no physical changing room required.
Use Cases
- Pre-Purchase Visualization: See how new items look on you before buying, reducing returns and buyer’s remorse.
- Wardrobe Remixing: Unlock new outfit ideas from clothes you already own, extending the life of your wardrobe.
- Content Creation for Influencers: Quickly generate on-brand looks for photos and videos without elaborate photoshoots.
- Trend Exploration: Stay ahead of fashion with daily drops and seasonal color insights tailored to your profile.
Pros \& Cons
Advantages
- Instant AI try-ons without physical changing.
- Blends personal wardrobe with shopping for comprehensive styling.
- Enhanced privacy via encrypted processing and no raw face data storage.
Disadvantages
- Apple ecosystem only until Android arrives.
- Realism can vary depending on lighting, pose, or complex garments.
- Less accurate for formalwear or niche couture without tailored training data.
How Does It Compare?
Compared with its peers, Aesty offers a unique blend of personal wardrobe integration and shopping:
DressX:
Focuses on digital-only garments for avatars and social-media content, with no support for users’ real clothes or instant shopping links.
Zeekit:
Enables virtual try-ons across thousands of retailer catalogs via web and mobile, but lacks private wardrobe digitization and personal styling feedback.
3DLOOK:
Provides enterprise-grade body-scanning and size recommendation for brands; it excels at fit accuracy but does not offer outfit creation or direct shopping experiences.
Smart Mirror Apps:
Hardware-based in-store solutions (e.g., MemoMi Mirror) deliver real-time AR try-ons but require specialized equipment, lacking Aesty’s mobile convenience and daily trend feeds.
Aesty stands out as the first mobile-only, software-based solution that combines real-world wardrobe digitization, dynamic AI styling, and integrated shopping—all while safeguarding user privacy.
Final Thoughts
Aesty transforms outfit planning by merging AI styling with your actual wardrobe and direct shopping. Its commitment to data protection, daily fashion inspiration, and mobile-first convenience makes it a must-have for modern fashion enthusiasts seeking effortless, personalized style discovery. Dive in and redefine your wardrobe experience today.