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Hatable.art: AI-Powered Website Roast Generator

1. Executive Snapshot

Core Offering Overview

Hatable.art is an AI-powered website critique tool that delivers brutally honest, comedic feedback on landing pages and website copy. Positioned as the antithesis of polite feedback platforms, Hatable operates with a singular directive: “Choose Violence.” The tool analyzes websites through an autonomous AI agent that browses, parses, and roasts landing pages with intentionally harsh but entertaining criticism designed to expose issues that polite reviewers typically avoid mentioning.

The service functions through the 100X Bot Chrome extension, a no-code AI automation platform. Users simply install the extension, paste a specific workflow prompt with their website URL, and receive an AI-generated roast that critiques design choices, copy effectiveness, and user experience elements in a deliberately provocative comedic style.

Key Achievements and Milestones

Hatable achieved notable success immediately upon launch:

Product Hunt Performance: Launched on November 25, 2025, Hatable ranked as the number two product of the day with 418-445 upvotes and 72 comments, demonstrating strong market interest in the brutally honest feedback concept.

Rapid Adoption: Within 24 hours of launch, over 200 entrepreneurs had their startups critiqued through the platform.

Viral Engagement: The tool generated significant social media discussion, with users sharing their roasts and reactions across Twitter/X and LinkedIn.

Adoption Statistics

The platform has generated substantial engagement within its first days of operation, with hundreds of websites submitted for critique. The combination of entertainment value and actionable feedback has resonated with founders, marketers, and web designers seeking unfiltered assessments of their digital properties.

2. Impact and Evidence

Client Success Stories

Early users have documented their experiences with Hatable across multiple platforms:

Entrepreneurial Feedback: Startup founders on Reddit’s r/microsaas community have engaged with the tool, receiving direct critiques that expose issues ranging from template-like designs to unclear value propositions.

Community Engagement: Product Hunt reviewers describe Hatable as “the most creative + brutally honest feedback tool” encountered this year, noting its unique approach to website critique.

Real-Time Public Roasts: The platform displays featured roasts publicly, including critiques of products that launched alongside Hatable on Product Hunt—such as nao, Claude Opus 4.5, and CatDoes—providing entertaining examples of the tool’s output style.

Performance Metrics and Benchmarks

Hatable’s performance centers on engagement rather than traditional metrics:

Roast Generation: The AI agent produces detailed critiques covering multiple aspects including visual design, copy effectiveness, messaging clarity, and user experience elements.

Scoring System: Each roast includes a numerical rating (displayed as a multiplier like “-31.7x/100x”) providing quick assessment alongside detailed commentary.

Entertainment Value: The tool balances actionable insights with entertaining delivery, using contemporary internet language (“delulu,” “no cap,” “giving visual ick”) to make critiques memorable and shareable.

Third-Party Validations

Independent reviews have characterized Hatable positively:

FunBlocks.net Analysis: Describes Hatable as “an innovative AI agent specifically engineered to provide critical, no-holds-barred feedback” that “fills a market gap for those who value harsh truths over gentle suggestions.”

LinkedIn Endorsements: Professional users have shared Hatable discoveries with networks, describing it as a uniquely creative approach to website feedback.

3. Technical Blueprint

System Architecture Overview

Hatable operates as a workflow within the 100X Bot platform, which provides the underlying AI agent infrastructure:

Browser-Based AI Agent: The system uses Chrome extension technology to access and analyze websites directly within the user’s browser environment.

Multi-Model AI Intelligence: The underlying 100X Bot platform leverages multiple AI models including Claude and Gemini to power its automation capabilities and natural language generation.

Visual Understanding: The AI agent can interpret web page layouts, design elements, and visual hierarchy similar to human perception, enabling critique of aesthetic choices beyond pure text analysis.

API and SDK Integrations

The service integrates through the 100X Bot ecosystem:

Chrome Extension Delivery: Users access Hatable through the 100X Bot Chrome extension (available on Chrome Web Store), which provides the interface for triggering roast workflows.

Workflow Execution: The specific Hatable workflow is triggered through a natural language prompt format: “Execute workflow ‘website roast/hatable’ with this URL: {website URL}”

No External API Required: Unlike some competitor tools, Hatable functions without users needing to configure API keys or external service connections.

Scalability and Reliability Data

The platform acknowledges scalability challenges:

Traffic Management: The website displays a notice that “We’re experiencing heavy traffic” and recommends reloading to see results, indicating demand has exceeded initial capacity expectations.

Asynchronous Processing: Roast generation occurs through AI agent processing, with results delivered after analysis completion rather than instantaneously.

4. Trust and Governance

Security Certifications

Hatable inherits the security posture of its parent platform, 100X Bot:

Privacy Disclosure: The 100X Bot Chrome extension discloses handling of personally identifiable information, personal communications, location, web history, user activity, and website content.

Data Use Commitments: The developer declares data is not sold to third parties outside approved use cases and is not used for purposes unrelated to core functionality.

Data Privacy Measures

The privacy approach centers on browser-based processing:

Local Execution: The Chrome extension operates within the user’s browser environment, with website analysis occurring through the extension’s capabilities rather than server-side scraping.

User-Initiated Analysis: Only websites explicitly submitted by users undergo analysis—no automatic monitoring or passive data collection.

Regulatory Compliance Details

As a recently launched product, specific regulatory certifications have not been publicly documented. The tool operates as an entertainment and feedback service rather than handling sensitive financial or health data.

5. Unique Capabilities

“Choose Violence” Philosophy

Hatable’s core differentiator is its intentional brutality. Unlike feedback tools optimized for constructive criticism, Hatable embraces harsh honesty as a feature rather than a bug. The premise acknowledges that “LinkedIn is fake” and “your friends are too nice to tell you that your landing page makes no sense.”

This approach serves users who suspect their websites have fundamental problems that polite reviewers—whether colleagues, friends, or professional auditors—have avoided addressing directly.

AI Agent Autonomous Analysis

The tool employs autonomous agent capabilities to browse and analyze websites without manual configuration:

Site Navigation: The AI agent navigates target websites, examining multiple elements including layout, typography, copy, calls-to-action, and visual design choices.

Copy Parsing: Text content undergoes analysis for clarity, persuasiveness, and alignment with claimed value propositions.

Contextual Roast Generation: Critiques reference specific elements from the analyzed site, making feedback targeted rather than generic.

Entertainment-First Delivery

Roasts employ contemporary internet vernacular and comedy styling:

Gen-Z Language: Critiques incorporate terms like “delulu,” “no cap,” “giving main character syndrome,” and “vibe check failed” to maintain entertainment value.

Memorable Formatting: Feedback uses emoji-heavy formatting and hyperbolic language designed for shareability on social platforms.

Scoring Gamification: The x/100x scoring provides a shareable metric that users can reference when discussing their roast results.

Public Roast Gallery

The platform showcases featured roasts publicly, creating social proof and entertainment value:

Example Critiques: Visitors can view roasts of other products including competitors from the same Product Hunt launch day.

Quality Demonstration: Public examples help potential users understand the style and depth of feedback before submitting their own sites.

6. Adoption Pathways

Integration Workflow

Using Hatable requires a three-step process:

1. Extension Installation: Download and install the 100X Bot Chrome extension from the Chrome Web Store.
2. Prompt Execution: Paste the specific workflow command with the target URL: “Execute workflow ‘website roast/hatable’ with this URL: {Your Website URL}” (including https://www prefix).
3. Result Retrieval: Press enter and wait for the AI agent to analyze the site and generate the roast. Due to high traffic, users may need to reload the page to view results.

Customization Options

Current customization is limited:

Single Roast Style: The tool operates with one intensity level—maximum brutality. Users cannot adjust feedback tone or request constructive alternatives.

URL-Only Input: Users provide only a website URL; additional context about target audience, business model, or specific concerns cannot be specified.

Onboarding and Support Channels

Support operates through the parent platform:

100X Bot Community: Users can access support through the broader 100X Bot platform ecosystem.

Product Hunt Discussion: The Product Hunt launch page provides a forum for questions, feedback, and community interaction.

Social Media Presence: Creator engagement occurs through LinkedIn and Twitter/X for announcements and community interaction.

7. Use Case Portfolio

Startup and Founder Applications

Primary use cases center on entrepreneurial website optimization:

Pre-Launch Validation: Founders can submit landing pages before public launch to identify glaring issues that might undermine first impressions.

Conversion Optimization: The tool highlights copy and design elements that may confuse visitors or fail to communicate value propositions effectively.

Reality Check: For founders surrounded by supportive feedback, Hatable provides the harsh external perspective that internal teams may avoid delivering.

Marketing and Design Applications

Marketing professionals and designers utilize the tool for:

Competitive Analysis: Submitting competitor websites can reveal weaknesses in their positioning that might inform differentiation strategies.

Quality Assurance: Designers can stress-test their work against intentionally critical AI analysis before presenting to clients.

Entertainment and Team Building: Sharing roasts of work-in-progress designs can provide entertainment value while surfacing legitimate concerns.

ROI Assessments

The tool provides entertainment and insight value rather than traditional ROI metrics:

Cost: Free to use (via 100X Bot Chrome extension)

Time Investment: Minutes per roast, providing rapid feedback compared to traditional audits

Actionable Insights: While delivered comedically, roasts often identify genuine issues with messaging clarity, visual design, and user experience

8. Balanced Analysis

Strengths with Evidential Support

Unique Market Position: Hatable occupies a distinctive niche combining website feedback with entertainment. No direct competitors offer the same “Choose Violence” approach to critique.

Accessibility: Free access through a Chrome extension removes financial barriers to obtaining website feedback.

Viral Potential: The shareable, entertaining format encourages social distribution, driving organic discovery and engagement.

Rapid Feedback: AI-powered analysis provides near-instant critique compared to human auditors or A/B testing cycles.

Honest Assessment: For users genuinely seeking unfiltered feedback, the tool delivers criticism that human reviewers might soften or omit.

Limitations and Mitigation Strategies

No Constructive Guidance: While effective at identifying problems, Hatable does not provide structured recommendations for improvement. Users must translate roasts into actionable development priorities independently.

Single Intensity Level: The lack of adjustable feedback tone limits appeal to users who might benefit from critical-but-constructive analysis. Potential future improvement could offer intensity selection.

Entertainment vs. Utility Tension: The comedic format may obscure genuine insights for users focused purely on improvement rather than entertainment.

Capacity Constraints: High traffic has caused reliability issues requiring page reloads—suggesting infrastructure may not yet match demand.

Limited Depth: Quick AI analysis cannot match the thoroughness of professional conversion rate optimization audits that include user testing, analytics review, and industry benchmarking.

9. Transparent Pricing

Plan Tiers and Cost Breakdown

Hatable operates as a free tool within the 100X Bot ecosystem:

The 100X Bot platform that powers Hatable offers additional paid capabilities for broader automation workflows, though the Hatable roast feature itself appears to be offered without direct cost.

Total Cost of Ownership Projections

For users:

Direct Costs: \$0 for basic roast generation

Indirect Costs: Time required to install Chrome extension and execute workflow commands; potential infrastructure wait times during high-traffic periods

Comparison: Professional CRO audits typically cost \$500-5,000+, positioning Hatable as a zero-cost entry point for initial website feedback (albeit with different output format and depth)

10. Market Positioning

Competitor Comparison

Unique Differentiators

Entertainment-First Philosophy: Hatable prioritizes memorable, shareable feedback over formal audit structure.

Zero Configuration: Unlike API-based tools, users need only install an extension and paste a URL.

Contemporary Voice: The Gen-Z vernacular distinguishes output from traditional corporate feedback tools.

Public Gallery: Featured roasts create community entertainment and demonstrate capabilities transparently.

Viral Marketing Alignment: The product is inherently designed for social sharing, creating built-in distribution mechanisms.

11. Leadership Profile

Bios Highlighting Expertise and Awards

Hatable operates within the 100X Bot ecosystem, founded by:

Shardul Lavekar (Founder and CEO, 100x.bot)

Shardul is a serial entrepreneur with a demonstrated track record in AI and technology. His background includes:

• Co-founded Unlogged (Y Combinator S22), building automated testing solutions for Java developers
• Previously served as Engineering Manager at Airtel X Labs, leading cutting-edge deep learning products
• Founded AuthMe, an identity verification company successfully acquired by Airtel in 2018
• Education from BITS Pilani (Birla Institute of Technology and Science)
• Member of Forbes Councils
• Currently building 100x.bot to democratize AI automation

Parth Mudgal (Co-Founder, 100x.bot)

Parth brings complementary technical expertise:

• Co-founder of 100x, creating AI-powered browser automation tools
• Previously co-founded Unlogged (YC S22), developing automated testing solutions that reduced debugging time by up to 2 hours daily
• Background in building developer productivity tools

Company Background

100x.bot (parent platform):

• Founded: 2024
• Location: Bengaluru, India (with San Francisco presence)
• Team Size: 3 employees
• YC Affiliation: Summer 2022 batch (through predecessor company Unlogged)
• Status: Active and growing

12. Community and Endorsements

Industry Partnerships

The 100X Bot platform has developed business partnerships:

Enterprise Collaborations: Partnerships with companies like True Search and finrep.ai for automating business workflows demonstrate platform credibility.

Creator Community: The platform enables third-party workflow creators to build and share automation templates, with Hatable representing a viral example of this capability.

Media Mentions and Awards

Product Hunt Recognition: Ranked number two product of the day on November 25, 2025, ahead of major releases including Claude Opus 4.5.

Social Media Coverage: Featured in LinkedIn posts from industry professionals describing it as among the year’s most creative feedback tools.

Technology Blog Coverage: Documented on multiple AI tool directories and review sites within days of launch.

13. Strategic Outlook

Future Roadmap and Innovations

Based on identified user feedback and market patterns, potential development directions include:

Intensity Controls: Offering adjustable critique severity (from “light roast” to “full roast”) could broaden appeal to users preferring constructive criticism.

Actionable Recommendations: Adding specific improvement suggestions alongside roasts would increase practical utility.

Historical Tracking: Enabling users to track roast scores over time as they implement improvements could demonstrate platform value.

Team Features: Collaborative roasting for design teams could expand enterprise applicability.

Expanded Analysis: Deeper analysis of specific elements (SEO, accessibility, mobile responsiveness) could provide more comprehensive feedback.

Market Trends and Recommendations

The broader market context supports Hatable’s positioning:

AI Feedback Tools Growth: Increasing acceptance of AI-generated analysis across creative and technical domains validates the core concept.

Entertainment-Utility Convergence: Products combining utility with entertainment value (edutainment, gamification) demonstrate sustained user engagement.

Founder Economy Expansion: Growing numbers of indie hackers, micro-SaaS founders, and solo entrepreneurs create demand for accessible website feedback tools.

Recommendations for Potential Users:

1. Use Hatable as a starting point for website critique, not a comprehensive audit replacement
2. Extract actionable insights from comedic delivery and prioritize addressing legitimate concerns
3. Consider professional CRO review for high-stakes websites where conversion optimization directly impacts significant revenue
4. Share roasts strategically—entertaining criticism can generate social engagement while demonstrating receptiveness to feedback

Recommendations for the Platform:

1. Address infrastructure scaling to reduce “reload required” experiences during high traffic
2. Consider optional constructive feedback mode for users seeking improvement guidance
3. Develop case studies showing websites before/after addressing Hatable-identified issues
4. Explore premium tier for teams or agencies requiring bulk analysis capabilities

Final Thoughts

Hatable.art represents an inventive approach to the website feedback category, transforming what is traditionally a formal, constructive process into entertainment with embedded utility. The “Choose Violence” philosophy acknowledges a genuine gap in the market—founders and marketers often receive excessively polite feedback that fails to surface fundamental issues with their web presence.

The tool’s viral success on Product Hunt (ranking second on launch day with over 400 upvotes) demonstrates market appetite for this approach. Users appreciate both the entertainment value and the underlying truth that brutal honesty can reveal problems that supportive networks unconsciously overlook.

However, Hatable functions best as a complement to, rather than replacement for, serious conversion optimization work. The comedic delivery, while memorable and shareable, can obscure nuanced insights that professional auditors might surface. Users should approach roasts as conversation starters about potential issues rather than comprehensive improvement roadmaps.

The founding team’s credentials—including Y Combinator experience, successful exit history, and technical depth in AI automation—provide credibility for the underlying 100X Bot platform. Hatable serves as both a standalone utility and a showcase for the broader automation capabilities the team is building.

For founders seeking their first honest website feedback, Hatable offers a zero-cost, zero-commitment entry point with genuine entertainment value. For those preparing high-stakes launches where conversion optimization directly impacts significant revenue, the tool should supplement rather than replace more comprehensive professional analysis.

The broader lesson Hatable teaches extends beyond website critique: sometimes the most valuable feedback is the feedback people hesitate to give. By creating an AI agent with permission—indeed, a mandate—to be maximally critical, Hatable provides something genuinely difficult to obtain through conventional channels: unfiltered honesty about first impressions.

Cook the cookers

Made with Hate.

www.hatable.art