Table of Contents
The Prompting Company
Customers are discovering products through AI assistants, not Google search. Be cited in those AI-generated recommendations.
The Prompting Company specializes in generative engine optimization, helping B2B brands become visible and cited when users ask AI tools for product recommendations. Rather than optimizing for traditional search rankings, the platform analyzes high-intent questions users pose to AI systems like ChatGPT, Perplexity, Gemini, and Claude, then creates structured content designed to be easily extracted and referenced by large language models.
What It Does
The Prompting Company focuses on increasing brand visibility across AI-powered answer engines and chat interfaces. The service identifies purchase-intent questions relevant to your product category, develops AI-friendly content optimized for machine readability, and establishes dedicated landing pages that AI systems can reliably surface and cite. This approach targets the growing segment of users who bypass search engines entirely and ask AI assistants directly for product recommendations.
Core Features
Question Intelligence: Continuously monitors and analyzes the specific questions users ask AI tools in your industry category, identifying high-intent queries where your brand should appear and tracking how frequently you and competitors are mentioned.
AI-Optimized Content Production: Creates structured, answer-first content specifically formatted for consumption by large language models, designed to be easily parsed, quoted, and trusted when AI systems assemble product recommendations.
AI-Friendly Page Infrastructure: Develops and hosts thousands of dedicated pages optimized for AI crawler access and citation, ensuring AI systems can reliably find and reference your brand information even when traditional SEO rankings are lower.
Performance Tracking: Provides ongoing monitoring of brand mentions across multiple AI platforms, measuring citation frequency, sentiment, and competitive positioning in AI-generated responses.
How Does It Compare?
The Prompting Company operates in the emerging generative engine optimization space alongside several specialized platforms and traditional SEO agencies adapting to AI-powered search.
Specialized GEO/AEO Platforms:
Bear AI: Comprehensive optimization across all major AI engines with real-time citation tracking and automated content suggestions. Starts at $199/month with advanced analytics and multi-platform coverage.
AthenaHQ: Enterprise-focused platform with a 3 million response catalog, predictive insights, and full-stack GEO dashboards including sentiment analysis and competitor benchmarking. Pricing ranges from $270-295/month for the Lite tier.
Peec AI: Budget-friendly option starting at €89/month for 25 prompts, offering multi-engine tracking, competitor benchmarking, and brand monitoring suitable for small to mid-sized teams.
Gumshoe AI: Focuses on competitive intelligence and content forensics with pay-as-you-go pricing, specializing in persona analytics and reverse-engineering successful GEO strategies.
Profound: Entry-level tool at $99/month with semantic focus and manual implementation, suitable for teams beginning AI visibility efforts.
Traditional SEO Tools with AEO Features:
Semrush: Established SEO platform now offering AI visibility toolkit starting at $99/month per domain, integrating AI tracking into existing SEO workflows.
Ahrefs: Added Brand Radar feature with free AI Overview tracking, leveraging their extensive backlink database for AI citation analysis.
Surfer SEO and SE Ranking: Content optimization tools expanding into AI visibility tracking, starting around $89/month with SEO integration.
Service-Based Competitors:
Traditional SEO agencies: Established firms like First Page Sage, Flow Agency, and Omniscient Digital now offering GEO services alongside traditional search optimization, though typically with less specialized AI focus.
Content strategy consultancies: General content agencies adding AI optimization to their offerings but often lacking the technical infrastructure for large-scale AI-optimized page hosting.
The Prompting Company differentiates itself through its full-service model that combines analysis, content creation, and hosting infrastructure. Unlike pure tracking tools, it creates and manages thousands of AI-optimized pages for clients. Unlike traditional agencies, it maintains dedicated focus on AI citation optimization rather than treating it as an add-on to conventional SEO services.
Strengths and Limitations
Strengths: Addresses the fundamental shift from search engines to AI recommendations in product discovery. The full-service approach reduces complexity for clients who lack internal resources to manage AI optimization. Proven scale with approximately 500,000 pages currently hosted and double-digit millions in monthly traffic driven to client sites. Strong backing from Y Combinator and $6.5 million in seed funding from Peak XV Partners and Base10 Partners. The founding team has previous successful exits with Typedream (acquired by beehiiv) and Cotter (acquired by Stytch).
Limitations: Results depend heavily on external AI systems and their citation algorithms, which evolve independently and unpredictably. Measuring direct attribution and return on investment can be challenging when users discover products through AI but convert through other channels. The subscription model based on tracked prompts and hosted pages may become expensive at scale. As a newer company founded in 2025, the platform has limited long-term performance data. Effectiveness may vary significantly across different industries and product categories.
Best For
The Prompting Company is particularly well-suited for B2B SaaS companies, fintech platforms, developer tools, and enterprise software providers where buyers increasingly rely on AI assistants to generate product shortlists. The service works best for companies with clear differentiation and specific use cases that can be articulated in structured, AI-friendly formats. Organizations already investing in content marketing but struggling with AI visibility will find value in the specialized optimization approach. Companies with longer sales cycles and complex products that benefit from appearing in detailed AI-generated comparisons are ideal candidates.
Pricing
The platform operates on a subscription model with pricing based on the number of prompts tracked and pages hosted. Specific pricing tiers are not publicly listed and appear to be customized based on company size and needs. The company offers a free AI visibility report to help prospects understand their current positioning in AI recommendations before committing to the service.
Industry Context
The shift from traditional search to AI-powered recommendations represents a fundamental change in product discovery. Research indicates users increasingly ask AI assistants direct questions like “best project management tool for remote teams” rather than searching Google and evaluating multiple links. This zero-click behavior means companies must be cited within AI-generated answers rather than simply ranking in search results. The Prompting Company positions itself at the intersection of this transition, helping brands maintain discoverability as user behavior evolves away from traditional search engines.
Final Thoughts
The Prompting Company addresses a genuine and growing challenge in digital marketing as AI assistants reshape how users discover and evaluate products. For B2B technology companies targeting sophisticated buyers who rely on AI tools for research, establishing presence in AI-generated recommendations has become strategically important. The platform’s full-service approach removes technical complexity and allows marketing teams to focus on strategy rather than execution.
However, organizations should approach generative engine optimization with realistic expectations. AI citation remains an emerging and rapidly evolving field with limited standardization across platforms. Success metrics differ substantially from traditional SEO, requiring patience and willingness to invest before seeing clear return on investment. Companies already producing high-quality content may find they can achieve baseline AI visibility through their existing efforts before committing to specialized services.
For organizations with significant content resources and technical capability, evaluating whether to build internal GEO expertise versus engaging external specialists like The Prompting Company depends on strategic priorities and resource allocation. For smaller teams or those without dedicated content operations, the full-service model offers faster implementation and expertise that would be difficult to develop internally.
As the field matures, monitoring performance across multiple AI platforms, understanding citation triggers, and adapting content strategy will become core marketing competencies. The Prompting Company provides a structured pathway for organizations ready to invest in this emerging channel now rather than waiting for competitive pressure to force reactive adaptation.