Table of Contents
- todai: Your First Personalized Happy Lifestyle Index
- 1. Executive Snapshot
- 2. Impact \& Evidence
- 3. Technical Blueprint
- 4. Trust \& Governance
- 5. Unique Capabilities
- 6. Adoption Pathways
- 7. Use Case Portfolio
- 8. Balanced Analysis
- 9. Transparent Pricing
- 10. Market Positioning
- 11. Leadership Profile
- 12. Community \& Endorsements
- 13. Strategic Outlook
- Final Thoughts
todai: Your First Personalized Happy Lifestyle Index
1. Executive Snapshot
Core offering overview
todai stands out as a pioneering AI-powered mental health companion that introduces the innovative Happy Lifestyle Index (HLI), a comprehensive framework for understanding emotional well-being beyond traditional mood tracking. The application offers personalized support through evidence-based methodologies, providing users with 24/7 access to science-backed mental health tools designed for sustainable emotional growth.
Key achievements \& milestones
The platform launched in 2025 as a free iOS application, currently maintaining a high user satisfaction rating across early adopters. todai has garnered significant attention on Product Hunt, achieving a 5.0-star rating with positive user feedback highlighting its intuitive approach to emotional well-being. The application has successfully launched its private beta program, actively collecting user feedback to refine features before broader market release.
Adoption statistics
While specific download numbers remain confidential during the beta phase, todai has attracted over 700 followers on Product Hunt and is experiencing growing interest from mental health professionals and wellness advocates. Early user reviews consistently praise the app’s personalized approach, with users reporting high satisfaction with the onboarding experience and HLI framework.
2. Impact \& Evidence
Client success stories
Beta users have reported significant improvements in emotional awareness and self-regulation capabilities. One reviewer noted the app’s effectiveness for those who have previously engaged in Cognitive Behavioral Therapy, stating that it helps identify cognitive distortions and maintains therapeutic progress between sessions. Users particularly appreciate the non-judgmental approach and the ability to access support during challenging moments without traditional therapy barriers.
Performance metrics \& benchmarks
The Happy Lifestyle Index demonstrates measurable progress across four key dimensions: emotional clarity, needs awareness, thought patterns and motivation, and genetic set point understanding. Users report enhanced ability to identify emotional triggers, improved emotional resilience, and better understanding of their personal happiness patterns. The app’s AI assistant provides contextual analysis within sessions while tracking long-term patterns through the HLI framework.
Third-party validations
todai’s methodology incorporates input from psychology faculty members with expertise in self-reflection and emotional regulation. The core framework was developed in collaboration with an associate professor specializing in emotional regulation and psychological frameworks, ensuring the platform maintains scientific rigor while remaining accessible to general users. The application aligns with established psychological principles from Cognitive Behavioral Therapy and mindfulness practices.
3. Technical Blueprint
System architecture overview
todai operates on a robust cloud-based infrastructure supporting both text and voice interactions. The platform utilizes advanced Natural Language Processing (NLP) to analyze user inputs and provide personalized insights through the Happy Lifestyle Index. The application maintains session-based contextual awareness while building long-term user profiles for pattern recognition and personalized recommendations.
API \& SDK integrations
The platform is designed for seamless integration with users’ existing wellness ecosystems. todai offers synchronization capabilities with popular health and productivity applications, allowing users to maintain holistic personal growth tracking. The application supports data export features for users who wish to share insights with healthcare providers or integrate findings with other wellness platforms.
Scalability \& reliability data
Currently available exclusively on iOS, todai maintains 24/7 availability with robust data security measures. The platform processes user interactions in real-time while maintaining encrypted data transmission and storage. The architecture supports rapid scaling to accommodate growing user bases while preserving personalized experience quality.
4. Trust \& Governance
Security certifications
todai implements industry-standard security measures including encrypted data transmission and secure cloud storage. The platform adheres to modern data protection protocols, ensuring user privacy remains paramount throughout the experience. All user content and personal information are protected through multiple layers of security infrastructure.
Data privacy measures
The application maintains a comprehensive privacy policy that clearly outlines data collection, usage, and retention practices. Personal information collection is limited to essential functionality requirements, with users maintaining control over their data sharing preferences. todai retains user information for 90 days to 2 years after account inactivity, depending on specific data types and legal requirements.
Regulatory compliance details
todai operates in compliance with applicable data protection regulations including privacy standards for health applications. The platform’s privacy policy specifically addresses international data transfers and user rights regarding data access, correction, and deletion. Users maintain the right to opt out of marketing communications and request data deletion subject to operational and legal requirements.
5. Unique Capabilities
Happy Lifestyle Index: todai’s proprietary HLI framework provides comprehensive emotional well-being assessment across four key dimensions: emotional clarity, needs awareness, thought patterns and motivation, and genetic happiness set point understanding. This systematic approach moves beyond simple mood tracking to offer deep insights into emotional patterns and sustainable happiness strategies.
AI-Powered Personalization: The platform’s AI assistant adapts to individual users’ communication styles and emotional needs, providing contextually relevant support and insights. While not maintaining long-term memory yet, the system analyzes session context and surfaces patterns through the HLI over time, with enhanced personalization features actively under development.
Science-Based Methodology: todai incorporates proven psychological frameworks including elements from Cognitive Behavioral Therapy, mindfulness practices, and emotional regulation techniques. The platform’s 50% focus on genetic understanding, combined with 20% each for emotion management, life scenario navigation, and material well-being, creates a balanced approach to sustainable happiness.
Integrated Wellness Approach: Users can access both AI-powered support and optional connections to live coaches or therapists, creating a hybrid model that combines technological accessibility with human expertise when needed. The platform supports various interaction methods including text, voice, and structured reflection exercises.
6. Adoption Pathways
Integration workflow
Users begin their todai journey with a comprehensive onboarding process that establishes their baseline Happy Lifestyle Index. The platform guides users through initial assessments covering emotional awareness, needs identification, and happiness patterns. Once established, users can engage with daily check-ins, reflection exercises, and AI-powered conversations to build sustainable emotional wellness habits.
Customization options
todai offers extensive personalization features allowing users to tailor their experience based on individual preferences and goals. The platform adapts to different life phases and circumstances, providing relevant strategies for handling transitions and maintaining emotional balance. Users can customize interaction frequency, preferred support types, and specific focus areas within their wellness journey.
Onboarding \& support channels
The application provides intuitive onboarding with step-by-step guidance through the Happy Lifestyle Index setup. Support is available through multiple channels including in-app help resources, email assistance, and community forums. The platform maintains active engagement with users through Product Hunt and social media channels for feedback and feature requests.
7. Use Case Portfolio
Individual wellness applications
todai serves ambitious professionals experiencing work-life imbalance, young parents seeking emotional clarity, and individuals pursuing self-optimization. The platform particularly benefits users who have previous experience with traditional therapy and seek to maintain progress between sessions. Technology-oriented individuals appreciate the data-driven approach to emotional wellness and personal growth tracking.
Professional development integration
High-performing individuals use todai to maintain emotional balance while pursuing career advancement. The platform provides strategies for attention management, stress reduction, and sustainable productivity practices. Users report improved decision-making capabilities and enhanced emotional resilience during challenging professional situations.
Personal growth and transition support
todai excels in supporting users through life transitions and personal development phases. The platform provides tailored strategies for relationship changes, career shifts, and major life decisions. Users benefit from the non-judgmental environment and consistent availability during times when traditional support systems may be limited.
8. Balanced Analysis
Strengths with evidential support
todai’s primary strength lies in its innovative Happy Lifestyle Index framework, which provides users with concrete insights into their emotional patterns and happiness drivers. The platform successfully bridges the gap between accessibility and scientific rigor, offering evidence-based support without the barriers associated with traditional therapy. User feedback consistently highlights the app’s intuitive design and meaningful insights.
Limitations \& mitigation strategies
Current limitations include the iOS-only availability and the early-stage development of long-term memory features in the AI assistant. The platform addresses these constraints through active development of cross-platform compatibility and enhanced personalization capabilities. Additionally, while the AI provides valuable support, todai clearly positions itself as a complement to, rather than replacement for, professional therapy when needed.
9. Transparent Pricing
Plan tiers \& cost breakdown
todai currently operates on a freemium model, offering core features at no cost to users. The base application includes access to the Happy Lifestyle Index, AI-powered conversations, and essential wellness tools. This approach removes financial barriers to mental health support while the platform evaluates premium feature development based on user feedback and engagement patterns.
Total Cost of Ownership projections
The free tier provides substantial value for users seeking consistent emotional wellness support without ongoing subscription costs. For users requiring enhanced features or professional integrations, future premium tiers are expected to offer competitive pricing compared to traditional therapy sessions while maintaining significantly higher accessibility and availability.
10. Market Positioning
todai operates within the rapidly expanding mental health applications market, which is projected to reach \$24.2 billion by 2032 with a compound annual growth rate of 17-19%. The platform differentiates itself through its unique Happy Lifestyle Index methodology and science-based approach.
| Competitor | Key Features | Pricing Model | Unique Positioning |
|---|---|---|---|
| Wysa | CBT techniques, mood tracking, hybrid AI+human support | Freemium with premium coaching | FDA-recognized, clinically validated |
| Woebot | CBT-based conversations, mood insights, 24/7 availability | No subscription fee, healthcare provider access | Research-backed, therapy-style interactions |
| Youper | Adaptive mood journal, personalized insights, health integration | Freemium model | Evolving AI that learns and adapts to users |
| todai | Happy Lifestyle Index, science-based methodology, holistic approach | Currently free | Proprietary HLI framework, psychology faculty collaboration |
Unique differentiators
todai’s Happy Lifestyle Index represents a significant innovation in emotional wellness tracking, moving beyond traditional mood monitoring to provide comprehensive happiness assessment. The platform’s collaboration with psychology faculty and emphasis on sustainable, science-based approaches positions it uniquely in the market. Unlike competitors focused primarily on symptom management, todai emphasizes holistic happiness cultivation and life balance.
11. Leadership Profile
Bios highlighting expertise \& awards
Ekaterina Linkevich serves as CEO and Founder, bringing over 10 years of experience in launching innovative technology and AI products from concept to market fit, generating over \$100 million in enabled revenue. Her background includes significant achievements in AI implementation, including winning the Date Award for an AI solution that saved a construction company \$10 million annually.
Gosha Shatirov operates as COO and co-founder, contributing extensive experience in tech strategy and product development with expertise in Big Data, Machine Learning, and SaaS across multiple industries. His background includes leadership roles generating \$23 million in annual revenue and successful exits from previous technology ventures.
Patent filings \& publications
The team’s combined expertise spans AI implementation, psychology-based applications, and venture development. Ekaterina Linkevich completed specialized health coaching certification to enhance todai’s personalized well-being offerings, while the team collaborates with psychology faculty to ensure scientific rigor in methodology development.
12. Community \& Endorsements
Industry partnerships
todai maintains active collaboration with psychology faculty members specializing in emotional regulation and self-reflection frameworks. This academic partnership ensures the platform’s methodology remains grounded in established psychological principles while innovating in digital wellness delivery.
Media mentions \& awards
The platform has received positive reception on Product Hunt, achieving a 5.0-star rating and generating significant community engagement. todai has been featured in wellness technology discussions and maintains active presence in mental health app evaluation platforms.
13. Strategic Outlook
Future roadmap \& innovations
todai’s development roadmap focuses on enhancing the AI assistant’s long-term memory capabilities and expanding personalization features. The platform plans to introduce deeper adaptation to users’ recurring emotional states and reflection styles while maintaining privacy and user control. Cross-platform expansion and enhanced integration capabilities represent key development priorities.
Market trends \& recommendations
The mental health application market continues experiencing unprecedented growth, driven by increased awareness and reduced stigma around mental health support. todai is well-positioned to capitalize on the growing demand for personalized, science-based wellness solutions that complement traditional therapy. The platform’s unique Happy Lifestyle Index framework and evidence-based approach align with market trends favoring comprehensive, sustainable wellness solutions over symptom-focused applications.
Final Thoughts
todai represents a compelling innovation in the mental health application space, distinguished by its proprietary Happy Lifestyle Index framework and scientific methodology. The platform successfully addresses key market gaps by providing personalized, accessible mental health support while maintaining rigorous psychological foundations. With experienced leadership, strong user satisfaction, and a unique approach to emotional wellness, todai is positioned for significant growth within the expanding digital mental health market. The combination of free accessibility, evidence-based features, and innovative happiness tracking creates a differentiated offering that serves both individual users and the broader goal of democratizing quality mental health support.