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Tofu Pages: AI-Powered Landing Page Personalization Platform
Tofu Pages is an AI-driven platform that enables businesses to create hyper-personalized landing pages directly from their existing website content. Designed for marketing and sales teams, the service uses advanced language models to tailor messaging for specific accounts, industries, personas, or ad campaigns, eliminating the need for manual customization or developer intervention.Description Rewrite
Tofu Pages is a Chrome extension-based AI tool that generates infinite variations of landing pages by repurposing existing website content. It dynamically personalizes text, images, and CTAs for targeted segments such as individual accounts (1:1 ABM), industries, buyer personas, or ad keywords. The platform integrates with CRM systems like Clay for data enrichment and publishes customized pages through a single script injection, enabling real-time relevance at scale.Deep Service Report
Core Technology Stack
The platform combines large language models (LLMs) with a rules-based templating system. By analyzing a company’s existing website and marketing materials, Tofu Pages builds an AI “Playbook” that understands brand voice, product messaging, and target audience profiles. The Chrome extension interface allows users to select webpage elements for personalization, with the AI rewriting content based on segmented data from 1st/3rd-party sources.Key Features
- Bot-Free Page Generation: Modifies live websites without requiring meeting bots or new page builds.
- Multi-Variant Publishing: Creates two versions of each personalized page for A/B testing.
- Dynamic URL Parameters: Generates unique URLs for tracking campaign performance across channels.
- Cross-Platform Integration: Syncs with Clay for account-level data enrichment and HubSpot/Salesforce for CRM activation.
Use Cases
- ABM Campaigns: Generates 1:1 landing pages for enterprise accounts using firmographic data.
- Paid Advertising: Creates keyword-optimized pages that align with SEM/SEO strategies.
- Event Marketing: Tailors post-webinar pages to attendee industries or engagement history.
Country
United States. Tofu Technologies, Inc. is headquartered at 400 Concar Drive, San Mateo, California.Pros & Cons
Pros- Eliminates developer dependency through Chrome extension workflows.
- Achieves 30%+ conversion lift in early adopter campaigns.
- Preserves existing website tracking/analytics implementations.
- Supports 1:1 personalization at enterprise scale.
Cons
- Requires manual script installation for page activation.
- Limited design customization beyond text/image swaps.
- No native A/B testing analytics dashboard.
Pricing
- Starter: Free tier with 100 monthly credits (1 credit = 1 page variant).
- Pro: \$299/month for 500 credits + Clay integration.
- Enterprise: Custom pricing for unlimited pages, SSO, and dedicated support.
Competitor Comparison
| Feature | Tofu Pages | Instapage | Mutiny | RightMessage |
|---|---|---|---|---|
| AI Personalization | ✅ Multi-parameter | ❌ Template-based | ✅ Account-level | ✅ Behavior-based |
| Tech Dependency | Chrome Extension | Full Rebuild | CMS Integration | JavaScript Snippet |
| Pricing Model | Credit-based | Seat-based | MRR + % Revenue | Pageview-based |
| CRM Sync | Clay/HubSpot | Salesforce Only | Marketo/Native | Zapier Required |
| Time-to-Publish | <5 minutes | 2-3 hours | 1-2 days | 15-30 minutes |
Team Members
- Eunjoon (EJ) Cho – Co-Founder \& CEO
- Honglei Liu – Co-Founder \& CTO
- Andrew Shield – Lead Software Engineer
- Livia Han – Head of Growth
Team Members About
- EJ Cho (Stanford CS) previously led engineering teams at Google and Meta before founding Tofu. His work on multimodal AI assistants at Facebook informed Tofu Pages’ contextual understanding capabilities.
- Honglei Liu (PhD, UCSB) brings NLP expertise from Twitter/Fast, where he built real-time recommendation systems. He open-sourced PyText and ReAgent frameworks used in production AI systems.
- Andrew Shield (Massey University) specializes in frontend architectures, having scaled checkout flows at Affirm and healthcare platforms at Thriva.
Team Members SNS Links
EJ Cho:
- LinkedIn: https://www.linkedin.com/in/ej-cho
- Company Profile: https://www.tofuhq.com/team
Honglei Liu:
- Personal Site: https://honglei.ai
- GitHub: https://github.com/hongleiliu
Andrew Shield:
- LinkedIn: https://nz.linkedin.com/in/andrew-shield-2375a037